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We don’t recall ever selling out of Kegel balls before the release of this book, but it happened. The introduction of the movie brought, even more, focus to the industry along with expanded mainstream retail interest. Looking to the future, we expect that the sexual health and wellness conversation will continue to expand further into mainstream channels as people realize that there are many benefits to maintaining regular sexual activity.

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If you’re planning on using the dildo during solo sex, Finn recommends a dildo with a suction cup base, like the Avant P1 Pride Freedom dildo. Also known as single-ended dildos, standard dildos most resemble biological penises in shape and function. Anything related to sexual play — not just the usual top-drawer suspects — need to be properly cleaned and stored. Toys should always be cleaned before and after each use to prevent bacteria from building up. "You can't really go wrong with soap and warm water," says Engle.

Search engines, like social media platforms, have their own content policies. However, search engines tend to be more lenient than social media platforms about sex toys. If you’re considering this as a viable marketing route, it’s important to read through the policies for whatever search engine you plan to use.

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