How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

The small, sleek Satisfyer Purple Pleasure HEARTLEY Camouflage Little Whale Realistic Vibrator is a steal at a typical price of $30 (a similar model from a different manufacturer that we’ve tested retails for $90), yet it makes no sacrifices in quality. With its aesthetically pleasing streamlined shape, waterproof silicone body, and USB rechargeable battery, this toy looks and feels like a more expensive "luxury" vibrator. The Magic Wand Rechargeable has an automatic shutoff function at the 20-minute mark, which can be disruptive if you don’t expect it (one of our testers thought the toy had run out of battery life when this happened). The manufacturer recommends letting the toy cool off after 20 minutes to prolong the motor’s life, but you can continue to use it at this point by simply turning it back on again. Considering how intense the vibrations are, many people are unlikely to want to use it for more than 20 minutes straight regardless. As part of my research for this guide, I consulted sex educators and owners of sex-toy shops.

Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term "orgasm gap" was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

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